Registration Deadline


April 6, 2018

Participation registration deadline. Confirmation of registration will be sent within 24 hours. Dealerships will receive an invoice via email within 15 days after registration deadline (if applicable). Payment is due within 30 days of invoice receipt. Dealerships choosing to withdraw from the process may do so by this date without incurring a withdrawal fee by contacting a BCG representative.




April 11, 2018


Email Upload Portal Launch


A Web link for the Email Upload Portal is sent to the primary contact to upload employee email addresses for survey distribution. The deadline to upload the file containing the email addresses is April 13. Dealerships that need access codes will also request them via this portal (online option only). 


Additional Services Deadline


April 11, 2018

Deadline to submit all employee survey customization requests, request alternate language surveys and request to survey additional employees (beyond the random sample or outside of Canada). Deadline to submit the Employee Eligibility Checklist (paper option only).



April 13, 2018

Email Upload Portal Deadline


Deadline to submit employee email addresses to BCG via the Email Upload Portal. This is also the deadline to request any access codes for employees without dealership email addresses (online option only).


Employer Benefits & Policies Questionnaire Sent


April 20, 2018

A Web link for the BCG Employer Questionnaire (EQ) will be sent to the primary contact at each of the registered dealerships.




April 27, 2018


Paper Survey Sent


If applicable, paper version of the employee survey and postage-paid return envelopes are sent to the primary contact at participating dealerships for distribution (paper option only).


Employer Benefits & Policies Questionnaire Deadline


May 4, 2018

Completed Employer Questionnaires (EQs) are due.




May 11, 2018


Online Survey Sent


Online Employee Engagement & Satisfaction Surveys are sent via email (online option only).


Paper Survey Postmark Deadline


May 23, 2018

Deadline for all paper versions of the employee survey (paper option only).




June 1, 2018


Online Survey Deadline


Deadline for all online versions of the employee survey (online option only).


Notification Process


July 2018

BCG prepares and issues notification letters to the participants.




August 2018


Employee Feedback
Reports Sent



The BCG Employee Feedback Reports (if purchased) are sent to participating dealerships. Only the Employee Demographic and Comments Reports sent at this time.


Event and Publication


October 2018

Publication and event date for the "Best Dealerships To Work For In Canada." Benchmark Reports are delivered after this date, if Employee Feedback Report is purchased.









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