Due to the uncertainty of the Coronavirus (COVID-19), we have postponed the launch of the survey process for this program. If you have already registered, you will receive updates as appropriate. If you have not yet registered, please refer to this site for updates regarding registration and timeline adjustments.

This program is designed to recognize single dealerships/rooftops only. This program is not designed to recognize dealership groups or families; however, individual dealerships within groups or families are welcome to apply.


To be eligible for consideration, dealerships must meet the following criteria:

  • Must be new car dealership (used car dealerships are not eligible)
  • Must have at least 25 employees* working in Canada.
  • Must be in business a minimum of 1 year
  • Dealerships must apply as a single rooftop - one dealership per registration**


* Only full and part-time permanent employees are eligible. Temporary or seasonal employees, per diem, independent contractors (1099), interns or consultants are not counted as full or part-time permanent employees or included in the survey process.

** If any registration submitted contains more than one dealership location/rooftop, that registration will be withdrawn from the program. If you have questions about eligibility please contact Gabriela Marushak at This email address is being protected from spambots. You need JavaScript enabled to view it. or at 717-323-5278.

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